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The beginning of the year brings a familiar energy. Teams return to work, holiday stories are exchanged over coffee, and optimism abounds. Ambitions are clear, and plans are transitioning from ideas into action. This is the time when vision must be transformed into structure. January is not merely about setting goals—it is about achieving alignment. When teams comprehend organisational priorities, share accountability beyond departmental boundaries, and operate from a unified

Jemimah Leng, Founder – Chadesh Marketing and Event Management Boards routinely ask whether their marketing spend is delivering value, yet fewer ask whether marketing is governed in a way that makes value predictable. This distinction matters. Without structure, performance is reviewed retrospectively rather than managed deliberately. At the executive level, sustained growth is typically addressed through formal systems. Financial controls, operational frameworks, and risk go