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Integrated Marketing Communications: Setting Your Structure Up for Success
The beginning of the year brings a familiar energy. Teams return to work, holiday stories are exchanged over coffee, and optimism abounds. Ambitions are clear, and plans are transitioning from ideas into action. This is the time when vision must be transformed into structure. January is not merely about setting goals—it is about achieving alignment. When teams comprehend organisational priorities, share accountability beyond departmental boundaries, and operate from a unified
Jan 51 min read
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